Ray Tracing
The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

NVIDIA DLSS 3
DLSS is a revolutionary breakthrough in AI-powered graphics that massively boosts performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames.

NVIDIA Reflex
NVIDIA Reflex and GeForce GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

Further With AI, Faster on RTX
Discover the RTX AI advantage. Built for the era of AI, INNO3D GeForce RTX feature specialized AI Tensor Cores that deliver cutting-edge performance and next-gen capabilities. From enhanced creativity and ultra-efficient productivity to blisteringly fast gaming, the ultimate in AI power on Windows PCs is on RTX.